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these cordinates don’t mean much, but walking by tailored coffee didn’t mean much either. the impossible task was making a low-visibility shop gain high-traction. seems weird and impossible right?
what if we turned the low-visibility into its super power, using a cult-like following to lead the shop from, “we hope you can find it” to, “ifykyk“.
my girlfriend zoe kersten said it best on her portfolio page for this project... “this project was born from transforming a lack of visibility into a sense of exclusivity”.
wheatpaste posters.
social graphics.