CHASE MASAKI TRAVIS

-Product Designer
-Digital Designer
-Creative Direction

4th year Product Design student at the University of Oregon.

My philosophy centers around the simplicity of "less is more." I'm dedicated to creating products that are not only visually appealing but also practical and user-friendly, my preferred blend of form and function.

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Tailored
Coffee

Allen Hall Advertising (Agency):
Art Director, Design

Working as an Art Director and Designer for Tailored Coffee Roasters(Eugene, OR), I worked on the advertising team (Allen Hall Advertising) that led the social posts and brand marketing.

Tailored Coffee roasters is about a community that istailor-made.
Our goal with Tailored Coffee was to transform the branding into a exclusive IYKYK (if you know, you know) concept cafe.

This unique concept played into the hidden and unrecognizable location of its E 13th Ave location. By turning this disadvantage
into the concept behind the store, we used intentionally vague copywriting and advertisments to raise curiosity and intrigue.

Our strategy revolved around the idea that, “Good coffee brings you in, Tailored makes you stay.”

By having a community that feels that they know the best (underground/exclusive) coffee shop in Eugene, we can forge a stronger connection and identity within the cafe and increase foot traffic.

Socials

Some of the social graphics we used included our chosen motif of a asterisk, something we thought played into the IYKYK theme as well as the similarity to a human form.

Chase Masaki Travis
America / Japan